Nikki Chu Archives - The Tile Shop Blog Thu, 15 Aug 2024 15:11:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 147117943 A Q & A with Celebrity Designer Nikki Chu https://tileshopblog.wpengine.com/a-q-a-with-celebrity-designer-nikki-chu/ https://tileshopblog.wpengine.com/a-q-a-with-celebrity-designer-nikki-chu/#respond Fri, 09 Aug 2024 14:00:00 +0000 https://tileshopblog.wpengine.com/?p=9757 In this exclusive Q&A, celebrity designer Nikki Chu talks her design philosophy, the inspiration behind her stunning new tile collection,...

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In this exclusive Q&A, celebrity designer Nikki Chu talks her design philosophy, the inspiration behind her stunning new tile collection, and her #1 tip for finding your unique home style.

You have collaborated with other brands to develop a variety of home decor items—furniture, rugs, wallpaper. What made you decide to expand your signature “global modern” style to tile?  

As a designer, I’m always noticing products that are missing from the market. That’s been my success with my other lines; I want to design the items–oversized patterns on wallpaper and pillows, and neutral area rugs–that I’m not finding as I shop. So, when The Tile Shop came to me and said ‘we’d love to do a collaboration,’ it was a natural choice because tile is essentially a wallpaper that can be used where wallpaper isn’t ideal, like wet spaces. I like that versatility–I can bring my designs to spaces where you wouldn’t traditionally find something so bold and graphic.

We love the bold graphic designs featured in your new collection! Can you tell us about the inspiration behind the Zulu and Tangier patterned tiles? 

Both the Zulu and Tangier are derived from other products in my home collections. The Zulu tile is based on a top-selling wallpaper I designed for York Wallcoverings. The Tangier tile originated from a rug that’s been in my line for 10 years. My clientele love this pattern, so I’m excited to offer it in tile form.

The impetus for my designs comes from textiles–prints and patterns I found in India, Indonesia and Africa. I take that inspiration and I create my signature bold, graphic and simple hand-drawn designs.

This bold modern kitchen features a white with black hand-drawn diamond pattern.
Featuring: Nikki Chu Tangier Graphite.

You kept to a neutral color palette for these designs. What about these tones appeals to you?

My personal design style is very monochromatic. I like using a neutral color palette and infusing it with global patterns and textures. I gravitate towards neutrals for the main elements then add color in ways that aren’t so permanent, creating this subtle and soft palette. That’s why Zulu and Tangier really work. They’re giving that neutral color palette with that great pattern, which can be challenging to find on the market.

What’s your top tip for choosing a color palette when designing a room?

When I’m working with a client who is unsure about what color to use, I advise them to to look in their closet–the clothes you buy will often reveal the colors you gravitate towards. When designing a space that has three bathrooms–a powder bath and two main baths–I say to the client, ‘if you want to have fun, let’s have fun in the powder bath.’ That way you don’t have to commit to seeing it every day, and it will be a nice surprise for your guests. Take risks there, and play it safe and neutral in the main bathrooms. So if there’s a tile that stands out to you but you’re having second thoughts because it may be too bold or too colorful, a powder bath is the perfect place to experiment.

This modern bathroom features a black and white hand-drawn arch design.
Featuring: Nikki Chu Zulu Graphite.

You have said before that mixing tile is an art. Can you describe your approach to designing with tile?  

The advice I give is to pick a main tile to pull your colors from. So, if you’re using a large-format marble with a lot of movement and a few different colors, you start by breaking those colors out, and pairing them with a subway or penny tile in a coordinating color. I usually stick to three tiles–a main tile, a backsplash tile and a mosaic floor tile.

You’ve mentioned bathrooms–would you say that’s your favorite room to design or do you have another space that’s also a favorite?

I love designing kitchens! When people think of kitchens, they usually imagine the traditional look of upper and lower cabinets and maybe an island, but I’m all for the design trend that reduces the amount of cabinetry to create a beautiful space that can be used for entertaining, cooking and working.

I’m renovating my kitchen in Florida and I’m removing half the cabinetry and installing glass shelves with a brass bar back, but I’m still creating storage space. It’s an alternative that allows for a lot of flexibility–you can tile from the counter all the way to the ceiling for a luxe look.

An extended Nikki Chu Tile collection is already in the works. What designs, colors or shapes can customers look forward to?

In phase two of my collection, I plan to introduce a carefully veined marble-look tile that coordinates with the other colorways in the collection. I’d also like to design a mosaic that can be used for smaller budget bathroom renovations.

This dinning space features a white handmade-look subway tile.
Featuring: Nikki Chu Luxor Winter White.

What is your favorite aspect of your collaboration with The Tile Shop? 

My favorite part of the process is working with The Tile Shop team! They’re fun, clever and so knowledgeable! I love the social team, the photography team. I’ve been blown away with the assets they created. I spent a year and a half developing this product, and it’s been super exciting to see how the marketing team put it all together.


And of course, I love working with Kirsty [Froelich, Director of Design] because she’s so knowledgeable about the company and the customer. She was pivotal in ensuring we had a product that fit with my and The Tile Shop’s brands.

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A Step Inside: Nikki Chu’s Neutral-Luxe Total-Home Reno https://tileshopblog.wpengine.com/a-step-inside-nikki-chus-neutral-luxe-total-home-reno/ https://tileshopblog.wpengine.com/a-step-inside-nikki-chus-neutral-luxe-total-home-reno/#respond Wed, 28 Jun 2023 14:35:38 +0000 https://tileshopblog.wpengine.com/?p=6163 Join renowned interior designer Nikki Chu, host of Aspire TV’s Unboxed with Nikki Chu, as she takes you on a tour of...

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Join renowned interior designer Nikki Chu, host of Aspire TV’s Unboxed with Nikki Chu, as she takes you on a tour of her super-inviting hotel-esque remodel. Featuring lush, glamorous marble and marble-look tile, this art- and design-focused house exudes quiet luxury.

The Peaceful Primary Bath

The neutral color palette is the key to maintaining a peaceful vibe in this super-luxurious bathroom. The Calacata Evora marble tile with its subtle honey gold and grey veining creates a warm opulence that balances the wonderful movement of the dramatic gold, grey, brown and ochre veins on the Macchia Vecchia porcelain tile. The large-format wall tiles have fewer grout lines, making this bathroom appear even bigger than it is.

Large bathroom with white marble floors and white with dramatic ochre and gold veining large-format marble-look porcelain tile walls.
Featuring: Macchia Vecchia, Calacata Evora Honed and Shapes Elongated Hex Off White. Design by Nikki Chu

The Shapes Elongated Hex mosaic adds interest as well as traction to the shower floor. The off-white coloring of this porcelain tile ties in with the room’s neutral tones, while the unique shape adds an extra sense of movement.

Shower with white with dramatic ochre and gold veining large-format porcelain tile walls and white elongated hex porcelain floor.
Featuring: Macchia Vecchia and Shapes Elongated Hex. Design by Nikki Chu

The Luxe Guest Bath

Floor-to-ceiling Ashford Carrara marble tile from Rush River Stone creates balance in this beautifully-luxe bathroom. Featuring a stark white background with vivid grey and silver veining, this sumptuous natural stone tile is as chic as it is inviting. The mix of shapes, large rectangular blocks for the walls and smaller hexagons for the floor, create distinction while maintaining cohesion.

Bathroom with stark-white with grey veining marble walls and grey and white hexagon marble tile floor.
Featuring: Ashford Carrara Polished, Ashford Carrara Polished Hex and Ashford Carrara Polished Skirting. Design by Nikki Chu

The Ashford Carrara polished skirting elevates the shower threshold and makes the space look finished and polished.

Shower floor with grey and white hexagon marble floor.
Featuring: Ashford Carrara Polished, Ashford Carrara Polished Hex and Ashford Carrara Polished Skirting. Design by Nikki Chu

The Fabulous Laundry Room

This room takes laundry from chore to delight! The handmade look of the Track Stack White Two Tone mosaic tile adds an artisanal feel to this grand room, while the dramatic gold veining in the Macchia Vecchia porcelain tile is complemented by the gold fixtures. View more inspirational rooms on our 10 Rooms That Will Make You Love Laundry Day blog post.

Laundry room with white handmade-look mosaic tile wall and white with dramatic ochre and gold veining marble-look porcelain tile floor.
Featuring: Track Stack White Two Tone Mosaic and Macchia Vecchia. Design by Nikki Chu

The Spa-Hotel Bath

The highly polished surface of the Savannah Antique porcelain tile reflects the natural light in this room, making this shower look bright and inviting. The tile’s white and cream base is accentuated with soft blue, grey and taupe veining which provide a lush neutral backdrop for the brass features.

Shower with cream-colored marble tiled walls and white and taupe mosaic tile floor.
Featuring: Savannah Antique and Modena Marble Mosaic. Design by Nikki Chu

The Modena marble mosaic tile brings geometric glamor to the shower floor. For more bathroom design inspiration, read our 16 Luxurious Bathroom Designs blog post.

White and taupe diamond-shaped mosaic tile floor.
Featuring: Modena Mosaic. Design by Nikki Chu

That concludes our tour of Nikki Chu’s Neutral-Luxe Total-Home Reno. We hope you enjoyed this step inside and found some inspiration for designing luxurious spaces in your home.

Explore tons of unique tile combinations in real spaces with our Tile Visualizer, or schedule a free design consultation with our tile experts to get a jumpstart on your next project.

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