spotlight Archives - The Tile Shop Blog Fri, 14 Apr 2023 16:42:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 147117943 Spotlight On: Bria Hammel Interiors https://tileshopblog.wpengine.com/spotlight-on-bria-hammel-interiors/ https://tileshopblog.wpengine.com/spotlight-on-bria-hammel-interiors/#respond Wed, 30 Jan 2019 17:32:17 +0000 https://blog.tileshop.com/?p=878 We are excited to bring a designer spotlight to you. Bria Hammel of Bria Hammel Interiors is another designer local...

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A Bria Hammel Interiors' bedroom
A Bria Hammel Interiors’ space

We are excited to bring a designer spotlight to you. Bria Hammel of Bria Hammel Interiors is another designer local to The Tile Shop’s Minnesota home base, but she’s been making big waves all over the country. From her dreams of going global to staying true to her traditional Southern style, read on to learn about the woman behind Bria Hammel Interiors.

Interior designer Bria Hammel
Bria Hammel

What is your educational background and work experience?

I went to college at the University of Kansas where I started out studying business and then switched majors to interior design. During that time, I had an internship working for a residential and commercial interior design firm. The designer had a showroom where she sold furniture and accessories, so I was able to see the retail side of things, too. It was great because I got a lot of experience trying out all different areas of interior design and it helped me hone in on what I was passionate about.

I worked there for a few years until my family convinced me to move back to Minnesota where I took a job as an interior designer at Ethan Allen. Retail was a great way to meet a lot of vendors, like fabric reps, manufacturers and other designers. The experience exposed me to a lot of different parts of the business. After about a year, I got promoted to design team manager at the Edina location. Being a manager gave me a lot of training for running a business and what the financial side of that involves but it was also completely related to the design industry.

Once I got married, I didn’t want to work crazy retail hours anymore, and I went to work for a high-end interior designer who was just starting her business. She brought me on as a design assistant to help her launch the business. It was amazing to be along for the journey of watching a business grow. It also helped sealed the deal on the relationships I didn’t have when I originally moved back. Once I had my son, I knew I wanted to stay home with him and start my own business, and I started Bria Hammel Interiors in 2012.

Did you always have an eye for design? You said you started school majoring in business and made the switch to interior design. Did you just realize that’s what you wanted to do or how did you decide to make that change?

My mom was a serial house flipper when I was growing up. She’s a physician, but she loved to buy houses in her spare time. We probably lived in ten different homes when I was growing up. I always refer to her as a closet designer! I grew up furniture shopping and hanging out in wallpaper stores with her, but I never thought being a designer was an option. When I went to college, everyone started calling me a young Martha Stewart because my room was the nicest out of everyone’s in the house. At one point, someone asked me why I wasn’t planning on doing that for my career. And I thought, “That’s a good idea, I think I will.” And I changed my major that semester.

Bathroom with pale green cabinetry
Featured: Octagon Matte White with Black. Read more about designing with black and white tile on our blog post.

What do you see as the Bria Hammel Interiors vision?

We want to become the go-to design firm in the country. I hate to limit us to just being local because our biggest projects are out of state. We really are passionate about residential interiors from the ground up. Our favorite projects are when we can help the client design the home and then decorate the home. We want to be that brand that everyone knows.

We started a new product line called Brooke & Lou in August. That’s the company I’d love to scale and build into a bigger business. I think there’s a larger need in the market to have places where people can get a designer look without having to hire one. That’s a big part of why we launched Brooke & Lou—so we can offer our look and style to anyone who wants it. We wanted to fill a need in the market for fashionable designs that were durable and family friendly, too. A lot of these products are what we’ve trademarked as “life friendly.” I feel confident saying someone can put them in a home with a 3-year-old and they’re going to withstand wear and tear without sacrificing style and beauty.

Brooke and Lou
A Brooke & Lou Interior

“Our travels. Your home. Each piece in this collection was handpicked during one of our many travels around the world. They’re ever changing, one of a kind and uniquely perfect for your home.”—Bria Hammel on Brooke & Lou “Collected”

Do you have a signature style, something that makes someone say, “That’s a Bria house”?

I would say we’ve kind of skimmed by this mid-century modern trend and stayed true to our roots of a fresh, young take on traditional style with a little southern mixed in. Our style is color, preppy and fresh but classic enough that it doesn’t scream 2019. We don’t design to trends. We design to our style and our clients’ styles. It’s a similar aesthetic but it also varies a lot.

“We don’t design to trends. We design to our style and our clients’ styles.”

That makes sense. That’s what your clients discover you for, your style, so that’s what they want.

Right, it wouldn’t make sense to change it completely. They come to us because they love what they’ve seen.

 Bria Hammel Interiors does new construction, remodels and decorating projects? 

Yes, and we’re starting to get into some boutique commercial design, too. We’re willing to take on these projects as long as the vision is high design. We’re not working with cubicles but with a livable, more residential feeling space.

Do you prefer starting from scratch or is it refreshing to simply decorate?

We love to start from scratch because that’s when we can be the most creative and we can push our clients to think outside the box the most. But there’s nothing like a really good decorating project where we have a really beautiful palette and we make it feel livable, functional and usable.

Grey shower
Featured: Linen Grey Matte

If you have a turnkey project, what is that process like? Where do you start, find inspiration and decide what that vision is going to be for that specific home?

It’s so important for me that what you see from the outside is a reflection of what you see on the inside. I don’t like walking into a home and thinking, “Whoa, I was not expecting these paint colors or this furniture.” That is always the number one indicator of what we’re going to do—the architectural details and the exterior elevation. From there, travel is probably the number one place I seek inspiration. I’m always picking up things for a project or finding amazing things I have to have. So, as far as what we include in our designs, that’s a big piece of it. On Brooke & Lou, we have a collected section that’s all one-of-a-kind antiques and pieces we find on our travels. People don’t have to travel the world to find these pieces—we find and curate them on our website.

Collected Objects from Brooke & Lou

As far as our process goes, it’s always really important to have our clients share inspiration with us. There are a lot of different things we can do within our style, so it’s so important to incorporate the look they want—whether it’s formal or casual, high contrast, more neutral, more colorful and anything in between. We lean heavily on client onboarding meetings to bring in their inspiration like magazine clippings, Pinterest boards, Houzz pages, blogs or even a piece of fabric they’ve always loved—whatever inspires them.

Is there a favorite part you have about designing a home, like a certain room or using a certain material? Anything that’s a highlight from house to house?

I wouldn’t say I have a favorite room to design. We just did this under-the-stairs bookcase nook and, in an 8,000 square foot home, it’s one of my favorite spaces. To me, it’s about finding these spaces where we can make a big impact, those moments where people aren’t expecting to see so much beauty. It makes the space feel really special.

Under staircase nook
Bria’s Under Staircase Nook

“To me, it’s about finding these spaces where we can make a big impact, those moments where people aren’t expecting to see so much beauty.”

What’s your dream client or project?

I have two. As far as location, I would love to do a large home in Europe and get more into international design. And I’d also love to design Reese Witherspoon’s house. She’s very on brand with us.

I was going to say, your style definitely has Draper James vibes. (Draper James is Reese Witherspoon’s clothing and lifestyle brand and store.)

For sure, I have the same wallpaper in my dining room as their fitting rooms. (See the wallpaper and take a virtual tour of their store here!)

Was that a coincidence or planned?

It was definitely planned!

Do you have any favorite Tile Shop tiles you find yourself coming back to and using over and over?

The one we used time and time again is the Hampton Carrara marble collection. It’s so classic and we can have a lot of fun playing with the installation. I also love the Annie Selke collection. At the New York City launch event, I got to speak with Annie. I love how color is infused in the collection. It’s not over the top, and it’s usable in a lot of different styles of homes. You don’t need a lot of it to make a big impact. The line allows us to play with design and get creative. I was really impressed with that collection.

Annie Selke New York event
Bria Hammel and Katie Pieper, Project Manager and Interior Designer for Bria Hammel Interiors

Do you have any tips or anything you’ve learned throughout your years working with tile? A lot of people don’t know how to pick tile out or whether to choose things like cabinets first or tile first. What have you learned?

We like to start with tile, especially in those spaces like a bathroom or on a fireplace where we use a lot of it. One thing we’re always telling our clients is to push the envelope with their tile installation and think outside the box. With subway tile, people often default to a classic brick pattern. But if we install it in a unique pattern, we can get so much more impact. Just thinking of different ways to use the tile makes the space feel so much more special.

Black chevron fireplace
The unique chevron pattern makes this mosaic stand out. Featured: Noir Honed Travertine Mosaic

What advice do you have for aspiring designers?

If you’re thinking about going to school for interior design, make sure to try everything out. There are so many different avenues. You can work for a brand manufacturer or a commercial or residential designer, but use your schooling and internships to test the waters. Then when you graduate, you can start out where your passion is. The more you can expose yourself to the parts of the business, the better you’ll be when you’re out of school.

The Fun Five

What’s your dream vacation?

Lake Como, Italy.

What are you streaming right now?

I love The Marvelous Mrs. Maisel. I love the fashion and interior design in that show.

What is your favorite hobby when you’re not working?

Hm, do I have a hobby? I feel like work is my hobby! I guess I’d say traveling. But work really does feel like my hobby because I love it so much.

Who would play you in the movie of your life?

Probably Reese Witherspoon! (We had a hunch she’d pick her!) She just feels so grounded and down to earth. I feel like I’m her best friend, and I’ve never met her before. I love that she’s an entrepreneur, too, and she’s found ways to share her passion and make money. She just has a very approachable style.

If you weren’t doing what you’re doing, what would your career be?

Oh my goodness. I would probably be in some kind of business management role. I love the business side of this job, crunching numbers, figuring out how we can grow, what’s working, what’s not working and putting new systems in place to make us better.

Thanks for chatting with us, Bria! Keep up with her adventures in design on her Instagram, Houzz and blog.

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Spotlight On: Brandy Janke, Tile Shop Product Designer https://tileshopblog.wpengine.com/spotlight-on-brandy-janke-tile-shop-product-designer/ https://tileshopblog.wpengine.com/spotlight-on-brandy-janke-tile-shop-product-designer/#respond Thu, 27 Dec 2018 16:00:31 +0000 https://blog.tileshop.com/?p=686 We are happy to bring you another spotlight on one of our own: Brandy Janke, The Tile Shop’s product designer....

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We are happy to bring you another spotlight on one of our own: Brandy Janke, The Tile Shop’s product designer. She is responsible for designing some of the most beautiful mosaics and tiles in our stores. Read on to hear about how she got into tile design, her all-time favorites and what purses and tiles have to do with one another. (And make sure to read the image captions to hear about the inspiration behind each tile design!)

Brandy Janke, The Tile Shop Product Designer

What was your path to becoming a product designer? Were you always interested in that field?

I never would have guessed I’d end up in product design but, looking back, it makes perfect sense because design has always been a big part of my life. In kindergarten, other kids were drawing pictures of their families and I was drawing floor plans! I got a lot of this from my dad who taught interior design. Because of his influence, I was directly connecting to my surroundings at home. When I got older, I discovered that I was interested in how I could improve someone’s everyday space and their life, so I decided to study interior design at the University of Wisconsin-Stout. I loved my ceramics class there because it taught me about layering glazes and how different temperatures achieve different effects. After I graduated, I realized tile was the perfect fit for me and my experiences.

You began at The Tile Shop on the sales floor. Can you tell us a little about your journey to where you are now?

After sales, I worked my way up to assistant manager and then store manager. I started noticing and pointing out trends that we were missing or products that I thought would sell well in our stores, and then I was able to move up to the corporate office. In my time at the stores, I learned that tile serves a functional purpose but also plays an important role in design.

Nouveau Raku was born out of the combination of two trends I saw in the industry. Both wood-look and cement-look tiles are popular so I combined them into one unique design.”

Learning how to work with designers, builders and customers who all have different experiences with tile was an important lesson, too. Regardless of if they’re using tile in their day-to-day work or doing a first-time project, everyone can use some assistance creating their vision and blending function with fashion. What I’m doing now allows me to go a step further and develop products that add a special designer touch to a space. It’s exciting knowing I’m creating something that could be a special part of someone’s home for many years.

“This was such a fun one! I started with the idea of a board game or a maze and spun it on its head. The path doesn’t actually connect which makes this pattern visually disruptive and more interesting to the eye.” Featured: Victoria Grey Meander Marble Mosaic

What are you most proud of in your career at The Tile Shop?

Definitely the amazing designer collaborations I’ve worked on! From the new Annie Selke collection to Laura Ashley and Ted Baker, collaborating with creators, artists and visionaries of great brands has taught me a lot. I’ve learned how I can help guide our partners as they enter a new product category while also appealing to their current customer base and staying true to The Tile Shop’s vision. I love collaborating and bringing the best of two worlds together to create something amazing and new. Knowing that these designs are in homes and a part of people’s lives is a fulfilling feeling.

“I noticed arrow motifs trending in decorating, so I wanted to design a tile based on that inspiration. The Victoria Grey Archer with white marble mosaic makes a traditional chevron design more modern by incorporating this arrow design.”

What are your favorite Tile Shop tiles?

I’ll always have a special connection to the tiles I’ve created, and I love to see the salespeople have fun designing with them. But I’d have to say my favorite is the one I designed that got me this job, the Modern Vineyard listello and mosaic. To see that come to life and to become a part of our product assortment was exciting.

Brandy’s Modern Vineyard stone mosaic come to life. The full wall highlights the inspiration behind the design and the name of the tile—vines.

Brandy’s Top 10 Tiles

 

What are your biggest inspirations and influences?

I love Michael Kors and Marc Jacobs. Purses and shoes are kind of my thing! And sometimes I even get ideas for tiles from them. How a bag or shoe is structured is a type of product design that makes me wonder how a piece was created. Thinking about the design process for a purse makes me think differently about my tile design process. Some of my favorite interior designers are Dorothy Draper, Elsie de Wolfe, William Haines and Kelly Wearstler. These designers tend to have similar aesthetics to my personal style, which is Hollywood glamour with elements of sparkle. I get a lot of color palette, layering, pattern and finish inspiration from these designers.

“I wanted to design something super feminine with the Monroe Marquina marble mosaic. This play on a fleur-de-lis design along with the sparkly details is very me.”

“For this design, I really wanted the iridescence to come from the back of the tile instead of the surface. Working with the manufacturer, we truly developed a new process to make this happen in Glass Silver Diamond.”

The hint of sparkle and glamour in this tile are Brandy’s signature.

Can you talk about the design process behind the Annie Selke for The Tile Shop collection?

We built a really great relationship with Annie after we saw how inspirational she is as a person. Being big fans of her fabrics and textiles, there was a great opportunity there to bring on a different kind of tile product. The design process was truly a collaboration of two different realms of expertise. (Note: See Brandy in action talking about the collection here or read more about it on our blog post.)

Do you have any advice for aspiring designers?

Product design wasn’t something I set out to do. It came naturally to me but it takes a lot of work so my best advice is to work hard for what you want.

“I love the idea of a wood-look tile that’s even more rustic. Elements of navy blue and dark brown really bring that out in this tile.” Featured: Agrigento

What has been the biggest perk of the job? I hear you get to travel a lot for work.

The Tile Shop has taken me to so many different countries, but Spain was my favorite. The relaxed culture and the history were the highlights. I love being immersed in history, and in Spain, it’s in the air. It’s something you can feel that doesn’t have to be explained.

Brandy’s photo of Casa Milà by Gaudí in Barcelona, Spain.

THE FUN FIVE

What is your dream vacation?

A catamaran in the Mediterranean to hop around to different islands, Italy and Greece.

What are you streaming right now?

I love TV shows that make me think. Right now, I’m watching The Colony. It’s a post-apocalyptic show that explores what would happen if cell phones and electricity went away and asks what we would do if everything changed. (P.S. It’s on Netflix!)

What’s your favorite hobby when you’re not working?

Reading or painting.

Who would play you in the movie of your life?

Amy Adams.

If you weren’t at The Tile Shop, what do you think your career would be?

I think I would be happy doing anything creative like making jewelry or selling my artwork. As long as I had a creative outlet, the job title wouldn’t matter.

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Spotlight On: I SPY DIY https://tileshopblog.wpengine.com/spotlight-on-i-spy-diy/ https://tileshopblog.wpengine.com/spotlight-on-i-spy-diy/#respond Wed, 12 Dec 2018 16:00:16 +0000 https://blog.tileshop.com/?p=584 I SPY DIY, also known as Jenni Radosevich, is a do-it-yourself superstar. From creating her own clothing to writing a...

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I SPY DIY, also known as Jenni Radosevich, is a do-it-yourself superstar. From creating her own clothing to writing a book on budget fashion to renovating and remodeling homes, she’s come a long way in a short time. Learn more about how she made the leap from DIY column to flipping houses, her best decorating advice and, our favorite topic, her favorite tiles.

Jenni Radosevich of I SPY DIY

Jenni Radosevich

Can you give us a little background about your education and work experience and how you got started before you created I SPY DIY?

I went to the University of Wisconsin—Madison for magazine design and journalism and then I moved to New York and started working at InStyle magazine. While I was there, I started a DIY column and it ended up taking off. That’s where I SPY DIY came from.

The column led to my blog, and then Random House asked me to write a book which came out in 2012. Eventually DIY fashion turned into DIY home when I moved back to Wisconsin. My fiancé convinced me to buy this fixer-upper house to renovate, and then a friend suggested I pitch the renovation to HGTV. I ended up doing a pilot that aired three or four times. They decided not to pick it up but I was fine with that because I learned doing a TV show is a lot of work! Since then I’ve been working on different renovations for my fiancé’s rental properties and then began my next big project: the Barnhouse.

How long ago did you make your I SPY DIY blog and renovating a full-time career?

In 2012. Right when my book came out, I left InStyle, and I’ve been doing it ever since.

Were you surprised that everything took off so quickly? It sounds like a whirlwind!

Yes, it was crazy! That was back when DIY was just becoming a “thing”. I had CNN calling me and asking me to tell them about DIY. It took off really quickly and it’s crazy to see how many other girls have been doing DIY since then. It went from being 3 or 4 of us to a ton of DIYers.

Was your first renovation intimidating? How were you sure you could redo a house from the bottom up?

Having TV cameras film your every move was good motivation. I had to fake it until I made it! It was a bold move, and it paid off. It was a quick way to dive into the renovation process, and I didn’t really have a chance to fail because I just had to keep on going. (Note: She redid the entire home in just 4 months!)

What was your process like? Did you have a vison for the house as a whole or go room by room?

I have no idea how I pulled that off! We had a budget, and The Tile Shop was awesome for that. I started by picking out what I could afford for materials, and it ended up being a lot of subway tile. In the bathroom, I used more interesting patterns to use these simple subway tiles and elevate the look.

“Every other room I just kind of tried to go with my gut instinct and not second guess myself. If I liked something, I moved forward with it because there wasn’t time to rethink.”

It’s been interesting with the Barnhouse because I have more time to make decisions and ask my readers. It’s more interactive, but it comes with definite pluses and minuses.

Your style certainly inspires a lot of people. Where do you find inspiration and ideas?

It’s tough because I try not to do what everyone else is doing. I think that with the last house, I did look at other people’s projects too much because I didn’t know what I was doing. Now, I try to go with my gut. The Barnhouse has an older feel so I look more at European-type kitchens. I was just there for a couple weeks, and I tried to pull a lot of inspiration from what I was seeing. Since we’re calling it the Barnhouse, I’m trying to do more antiquing and finding older pieces so the house has a more authentic feel because it was built in 1875. I’m trying to stay away too much from Pinterest and all those places that you typically get inspiration because I don’t want to be too influenced.

How do you describe your design aesthetic? Or do you have one? It sounds like it changes based on the project you’re working on.

I used to think I should have a certain aesthetic that you can tell from house to house is mine. But ultimately, I think every house needs something a little bit different. The last house we fully gutted, and we were starting from a clean slate. And this one, there was already a character about it and the super-modern vibe didn’t feel right. Painting the exterior red is something I never would have done but everyone in the neighborhood loved the big red house that become known as the Barnhouse. I didn’t want to lose that uniqueness. I try to take the character that the house has given me and work with that.

“Every house needs something a little bit different. I try to take the character that the house has given me and work with that.”

What is a typical day, if there is one, like for you? 

The best days are the ones where I get to run around all day and go shopping for the houses. Today I was running around getting lighting, working with the electrician and now I’m off to find a mirror for the bathroom. My days involve a lot of troubleshooting for the houses and figuring things out. I do a little computer work, but I try to stay off it as much as possible. I’ll post Instagram stories to get my readers’ opinions and show them the process. I try to cut things off at a decent time, and then I hang out with my puppies.

Do you have a favorite Tile Shop tile you find yourself coming back to?

In the Barnhouse’s upstairs bathroom and kitchen backsplash, I used Splendours in white. It’s a subway tile, but it has a hand-glazed look. I just love that it’s irregular, organic and handmade looking. I definitely see myself using that one again because it’s an elevated version of a subway tile.

I love the Laura Ashley Wicker Dove Grey tile I used in the master bathroom, tooIt’s patterned, but it’s not too overwhelming. It feels serene in the bathroom. I am so happy with how that one turned out. I would love to use that one again in another bathroom.

Oh my gosh, the Bricklane White tile that is on my kitchen floor and entryway floor is my favorite thing. I think that’s my favorite tile in the house. I love that The Tile Shop always has something for my budget, whether it’s large or small.

Barnhouse kitchen

Featured: Bricklane White

Do you have any tips for people designing with tile? 

Tile can be overwhelming, but you can do really cool things on a budget, like I did in my bathroom upstairs. We used a herringbone pattern. Installing the tile in unique patterns and using a darker grout can have a high impact. The combination of black and white always pops. If you’re going to use a statement tile like Laura Ashley, pair it with something less busy like a subway tile and use similarly colored grout so you don’t have an overwhelming tile on both the floor and the wall. Pick which one is going to be your statement and then have the other one be more neutral. In a small space (especially one without a window), consider using lighter tiles to brighten up the room. Look at size of your space and the light before you pick the tile. If you have a bathroom with a lot of light, you have the option of using a darker, bolder tile.

What do you pick out first in a room?

It depends. For me, I like to use neutral tiles because they’re more permanent than everything else in the bathroom. Then I use accessories and other pieces in the room to add pops of color. It works great for me because I love to change things up so often and everything I decorate with can be an accent.

What do you like about working with tile?

Since it is more permanent, it can be daunting. It’s not as easy as changing up a paint color. But I like the big impact that it makes. In this house, we did a lot of fully tiled walls. The bathroom tile goes up to four feet all the way around the room and it just makes it look expensive and finished. It really elevates a space. Especially in a kitchen, once you put the backsplash in, it ties everything else together.

What advice would you give someone trying to get into remodeling or someone that has never redone a house before?

My advice is to make a decision and stick with it. There are always going to be a million options. The most important thing is to be decisive. When you start second guessing things and making changes, that’s where things start getting costly.

What’s your favorite part of your own house?

The upstairs bathroom, the clawfoot tub and how that whole room came together. It’s super serene. It’s also one of my most popular rooms in my house on Instagram.

The Fun Five

What’s your dream vacation?

3 weeks in the south of France.

What are you streaming right now?

I’m desperately looking for something to watch! I liked watching Queer Eye. I watched them all on the plane for my recent trip. It’s great to have in the background and I cry in 90% of the episodes.

What is your favorite hobby when you’re not working?

Antiquing, even though it is kind of work. I love thrifting. Whenever I’m having a super stressed day I got to Antiques on Pierce. It’s a four-floor massive antique store. I go there and wander around for an hour and it relaxes me. Everyone is nice to me and they have me a VIP (very important picker) card. It makes me calm.

Who would play you in the movie of your life?

Who I’d want it to be would probably be different than who it would be. It’d probably be a cute girl like Ginnifer Goodwin. I’d want it to be Rachel Bilson.

If you weren’t doing what you’re doing, what would your career be?

Something in the creative field. Maybe graphic design, which I did earlier on, working at an advertising agency or visual merchandising in a store.

Follow along with Jenni’s Barnhouse projects and more on her website, Instagram and Facebook page.

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Spotlight On: Kirsty Froelich, Tile Shop Design Manager https://tileshopblog.wpengine.com/spotlight-on-kirsty-froelich/ https://tileshopblog.wpengine.com/spotlight-on-kirsty-froelich/#respond Tue, 23 Oct 2018 15:00:01 +0000 https://blog.tileshop.com/?p=378 We’re excited to feature one of our own Tile Shop team members, Kirsty Froelich, in our latest spotlight. If you’ve...

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We’re excited to feature one of our own Tile Shop team members, Kirsty Froelich, in our latest spotlight. If you’ve been reading the blog, you’ll remember her fantastic design tips from previous posts. Kirsty is the design manager at our corporate headquarters and designs the stunning vignettes in all our stores. Read on to learn about how she keeps her ideas fresh, what tiles she loves the most and what TV shows she’s streaming right now (prepare for your queue to fill up fast!).

Have you always been interested in interior design?

Absolutely. I always loved babysitting as a kid because I could go into other people’s home and see what they looked like. In 6thgrade, I bought all new furniture for my bedroom on my own because I didn’t like how my mom decorated. I took the bus to Dayton’s, spent my babysitting money on furniture, artwork and bedding and I had it all delivered one day. My mom asked me, “What are you doing?!” And I just said, “I’m redoing my room.” She had no idea! I don’t know what they thought at the store, but it seemed perfectly normal to me.

Tell us about your college experience.

Even then, I was always designing. I went to the University of North Dakota and decorated my dorm room in a Marilyn Monroe theme. It caught the attention of other people on my floor, and, before I knew it, I’d started a small business decorating dorm rooms. Then, I transferred to North Dakota State University where I graduated with a degree in apparel textiles and a minor in art. I wanted to be a textile designer but I ended up not being interested in the science aspect. So I went back to school and got a 2-year degree from NKBA (the National Kitchen and Bath Association) for a kitchen and bath design focused program.

Glamorous gold accented bathroom
“I love the soft brushed golds and greys here. Mixing stone and ceramics into one design is a great example of fusion.” Featured: Tempesta Neve Polished Wheaton, Bulevar White, Tempesta Neve Polished Amalfi

How have you seen kitchen and bath design evolve since the beginning of your career?

Definitely, especially because it’s a relatively new field. Years ago, bathrooms and kitchens were largely utilitarian spaces, not places where the family gathered. Now they’re two of the most important areas in the home. When I started out, it was all beige and cherry wood. Everyone had very similar stuff because every company sold very similar stuff. Then the style became much more contemporary. Now the trend has swung back towards the middle and become a more transitional, warm style.

“I truly believe that you shouldn’t worry about what’s in fashion because if you go with what you love, you make the fashion.”

What have you been most proud of in your career?

When I see a customer photo and realize they’ve taken my design from a store and recreated it in their homes, that’s when I feel most proud. I just want people to love my designs, and it makes me feel good that they want something I created in their homes. I’m also proud of the trim pieces that allow people to customize and elevate their projects and the unique mosaics that I’ve designed for The Tile Shop.

What is your favorite tile?

I love Hall Blanco. It goes with every mosaic and with almost everything. The unique size and cool color add a contemporary feeling to bathrooms. I’m also immediately attracted to anything blue and purple because they’re my favorite colors. Our Beachwalk tiles have all my favorite colors in them.

Calming blues and serene greys
“This is my absolute favorite shade of blue because it reminds me of the color of a stormy sky. The classic white and blue combination is clean and timeless.” Featured: Blanco Waves, Winter Morning, Hampton Polished Stanton, Style Cenezia

Do you have any tips for young designers?

Listen and ask a lot of questions. Your client will clue you into what he or she is looking for. Everyone has a style, and you just have to narrow theirs down. To be a great designer, you have to be a great salesperson, too. If you can’t communicate a vision to your customer, it doesn’t matter how great it is. It won’t go anywhere because the client isn’t going to buy it.

“To be a great designer, you have to be a great listener as well as a great salesperson.”

Where do you find inspiration?

Every morning I look at Pinterest, Houzz and Decor Pad to see what’s new. I read hundreds of blogs so I know what our customers are seeing. And I actually get a lot of inspiration from going to nice stores like Nordstrom, Williams-Sonoma or Pottery Barn. You might not relate them to tile but it’s about the lifestyle that people want to emulate and bettering their lives. If you think about it, your bathroom is the first thing you see every morning. Don’t you want to like what you see? Design is a big part of that.

How would you describe your personal design aesthetic?

It’s very clean and contemporary, and I think that’s because there’s so much going on in my head. I like my house to be clean and uncluttered. I have a lot of contemporary artwork around my home and a lot of blues, tans and whites. The vibe is modern California coastal style mixed with East Coast Hamptons style.

Modern farmhouse vanity
“This look is really fresh and modern to me. I enjoy using classic shapes in different ways, like with this vertical subway tile.” Featured: Bulevar White, Charcoal Blend Gatsby, Noir Engraved

How do you keep ideas fresh when you’re working in the same medium day after day?

Plan, plan, plan! I make sure I am using a wide variety of tiles that will get people excited. I also like to divide and conquer, so I don’t try to do too much at once. Splitting every project into little parts, making each one the best it can be and then going to the next part helps me focus. It’s been really easy this year because our selection has grown so much that I couldn’t possibly use all the new tiles. Sometimes I can’t sleep the night before I am designing a project because I’m so excited.

Who are your biggest design influences and inspirations? 

Kelly Hoppen is my favorite. She has a clean, beautiful, contemporary aesthetic. I respect that she’s branched out into other things and created an entire business based on the thoughts in her head. I also love Dayna Decker, Kristin Cavallari, Reese Witherspoon and Chyka Keebaugh. It’s hard to get your vision out there, so I love those success stories. Contemporary artists, like Kandinsky, Klee and Picasso, and expressionists inspire me. Art has been a big part of my life, and I always try to include nice art in our showrooms. Coco Chanel and Zac Posen are a couple of my icons from the fashion world.

What’s your favorite part of your own home?

Probably my living room. I’ve always wanted a great sectional, and it’s perfect for my dog and I to lay on and watch Netflix. Being able to make choices and buy the furniture I want is really exciting for me. I don’t take it for granted.

What is your dream client or project to work on designing?

It would actually be a project for myself. I would love to buy a mid-century modern home, gut it and make it contemporary.

Marble and glass bathroom
“Everyone wants to feel like a movie star. Can you imagine walking into this bathroom to start your day? It’s so glamorous.” Featured: Firenze Carrara Collection (honed), Camilla w/ Mirror, Antique Mirror Bevel Amalfi, Antique Mirror Bevel

The Fun Five

What is your dream vacation?

I’m a big British TV fan, and one of my favorite shows ever is called Midsummer Murders. I would love to rent a cottage in the Cotswolds where it takes place for a week and take a cooking or painting class there.

What are you streaming right now?

I watch lots of British and Australian TV shows on Acorn TV. I love the Australian show Offspring. It has amazing scenery and quirky design. I also love Killing Eve and Death in Paradise.

What song do you always get stuck in your head?

I’ll get one song in my head and listen to it 20 times in a row when I’m running. Plus, I love 80s music and Sade for listening to while I’m designing and shopping.

Who would play you in a movie?

Either Lisa Whelchel who played Blair in The Facts of Life or Nicole Richie. Those are the celebrities I’ve been compared to the most.

If you weren’t doing what you do, what would your career be?

I would love to be a realtor because I love seeing people’s homes.

The post Spotlight On: Kirsty Froelich, Tile Shop Design Manager appeared first on The Tile Shop Blog.

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